Building A Great Place To Work Intuit India


The case is about how Intuit’s India unit got to be recognized as India’s no 1 “”great place to work”” through a competitive assessment among 600 of India’s employers in 2017. This accomplishment was significant for Intuit India because it had toppled corporate giants like Google and American Express who had held on to the top rank in the previous years. The case narrates the history of Intuit’s seven-year journey to the top rank in the Great Place to Work rankings and engages students in learning about what it takes to build a great place to work and sustain it over time. Intuit India was established in 2005, and grew to 1,050 employees on its rolls by 2017. Intuit India had consciously worked towards building a great place to work since 2010.

Intuit has announced a new lending product to help small businesses get the capital they need to succeed. Powered by more than 26 billion QuickBooks data points and third party data sources, the QuickBooks Capital credit model provides a powerful view of a small business’ borrowing capacity. This product release is just one of a series of innovation announcements leading-up to QuickBooks Connect being held in San Jose, November 15-17. Credit Karma is a data platform that helps people find the right financial products, putting more money in their pockets and providing insights and advice. Intuit is a global technology platform that helps customers and communities overcome their most important financial challenges. Serving approximately 100 million customers worldwide with TurboTax, QuickBooks, Credit Karma and Mint, Intuit believes that everyone should have the opportunity to prosper and works tirelessly to find new, innovative ways to deliver on this belief. Updyke noted that with the digitization of small commercial insurance, having modern, capable technology is key.

We helped them build and launch interactive campaigns to support small business as a whole, as well as to drive engagement with small business owners and employees. Brad joined Intuit in 2003 and held a series of executive positions during a five-year rise through the company where he successfully led several of its major businesses.

The pandemic has fueled changes in the small business sector and today’s small business owners expect a greater focus on flexibility and digital capabilities from their insurance partners, he added. The number of small business applications was steadily increasing over the last few years before the pandemic struck. There were around 3 million in 2016, with that number rising comparatively slowly to 3.2 million in 2017. Another slow but steady rise in 2019 brought the number to 3.5 million by 2019. Then, the pandemic led to a significant leap to 4.4 million applications in 2020. Census Bureau reported that 5.4 million new business applications were filed in 2021, surpassing the record set in 2020 of 4.4 million.

Tax Caster

He has also been awarded a number of honorary degrees among other honors. Under Brad’s leadership, Intuit has transformed from a North American desktop software company to a global, cloud-based product and platform company. Intuit powers prosperity for 46 million customers around the world – improving the financial lives of consumers, self-employed, and small businesses. During his tenure as CEO, Intuit has continued to grow and thrive, while consistently being recognized as one of the world’s best places to work.

They came to Tragic in 2015 for help re-building two of their existing tax applications, needing to add man-power and expertise to their in-house team. Intuit’s existing applications weren’t responsive, so users were restricted to using a desktop and had to download a separate mobile app to view on a phone or tablet. Inutit’s goal was to create a cohesive application experience across all devices, that only required one code-base to support in the future. QuickBooks also launched a new platform for product-based businesses, offers on-demand accounting experts, and has helped to democratize machine learning by adding it to the company’s offerings for the benefit of small businesses.


Intuit has placed on the Fortune Best Companies to Work For list each year, ranking #13 in the United States in 2017, as well as being ranked the #1 best place to work in India, Singapore, and Canada in 2017. Intuit India, a fully owned subsidiary of Intuit Inc., a US multinational company, has been in the business of developing financial software for small businesses, accountants and individuals.

The Sharing Economy: Whats In It For Accountants?

Companies are often known for one thing, but strive to change consumer and marketplace perception about the width and breadth of their services or products. Intuit didn’t just want to be the company that does TurboTax for consumers nor did it just want to be known for engaging only accountants and other tax professionals. So, Intuit partnered with us to change consumer and marketplace perception.

  • “Business to consumer businesses, especially those relying on in-person interactions, were especially hit hard including restaurants and hospitality, retail, and some service industries,” he said.
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  • It’s all about IT today, and IT is all about good ole’ electricity; no business of any consequence can function without computers, physical and IT security, and dozens of other electrical devices.
  • The next seven years had been a roller-coaster ride, full of surprises and ups and downs.
  • Quicken 2007 Personal One of my Fidelity accounts has shares in a money market…
  • We built one responsive web app to replace an outdated web app and two native apps – resulting in a sleeker and more functional experience that only requires one codebase to support.
  • Must be able to receive instructions and communicate progress of work assignments.

A streamlined and transparent application process that is embedded within QuickBooks so that small businesses can access funding right inside their daily workflow, just as they need it. Finalists competed at the QuickBooks Connect event and attendees were encouraged to share finalist apps on social media.

Group Manager, Customer Experience

He was named Intuit’s president and chief executive officer in January 2008, and became chairman of the board of directors in January 2016. Brad earned his master’s degree in management from Aquinas College in Michigan and a bachelor’s degree in business administration from Marshall University in West Virginia.


We customized the QuickBooks Connect mobile app to engage the attendees before, during and after events to make their journey throughout the whole event as exciting and frictionless as possible. We designed a complete, end-to-end digital experience, including site builds, a mobile app and assets for display ads. Manifold partnered with our friends at Intuit to concept and produce an iconic, inaugural marquee event that captivated and inspired Intuit’s community of Small Businesses, Accountants, Developers and Entrepreneurs. We transformed the traditional large conference experience into an immersive, community setting where attendees engaged with session content, made connections, learned, and engaged with content in new ways. What you need – and what you need to convince your customers they need, because they do – is an uninterruptible power supply , a form of power protection. It’s all about IT today, and IT is all about good ole’ electricity; no business of any consequence can function without computers, physical and IT security, and dozens of other electrical devices.

We acted like a true extension of the Intuit team, meeting on-site for kick-off and brainstorming sessions, and adopting Intuit’s chat programs for continued collaboration when off-site. Our ability to step in and fill the expertise not available internally allowed Intuit to meet their deadlines to have both applications completed before the start of the tax season. Power insurance satisfaction scores have fallen significantly for two years in a row. Small commercial lines customer satisfaction has declined 15 points in the past two years — a 7-point decline from a year ago and an 8-point decline in 2020 from 2019. These represent the only declines in the study’s nine-year history.

About The Company

The landmark accreditation gives Australians greater control over how their financial and banking data is accessed and used and allows them to securely share it with accredited third parties. Intuit is a well-known accounting and tax software company, headquartered in Mountain View, CA, with a presence in 8 countries globally.

Intuit’s mission of powering prosperity also goes beyond its products. Intuit leverages its products, unique expertise, and scale to have a positive impact on communities around the world by investing in people and helping them meet the challenges they face.


The Small Business Insights report surveyed 2,000 small business owners. Small businesses that qualify for the offering can access funds from a new “Capital” tab right inside QuickBooks, where they can always see how much they are eligible to apply for based on the latest developments in their business.

Fidelity Money Market Not Showing Up In Quicken

Even with today’s ongoing labor shortages, small business owners feel optimistic when it comes to hiring and investment plans. BeanSmart website is not affiliated with any of the manufacturers or service providers discussed here. All logos and trade names are the property of their respective owners. Thoughts from Intuit on tech, data, and the culture that powers today’s innovation. Strong knowledge of time away programs including disability, time away, vacation, sick, and other leave benefits. It consists of Kafka, which pushes up to 10 billion events per day, and 80+ Elasticsearch clusters that ingest 1 trillion documents. SimplyHired may be compensated by these employers, helping keep SimplyHired free for jobseekers.

“Rapid inflation and supply chain delays are increasing costs everywhere, so ensuring proper insurance to value on their property risks should also be top of mind for small businesses — where an underinsured loss could be workintuit crushing,” Updyke said. “Cyber risks should certainly be at the forefront of how a small business thinks about its insurance needs,” Updyke said. The pandemic hit various small business sectors differently, Hamann noted.

Social inflation is impacting both general liability and auto liability, he said. While workers’ compensation insurance is readily available, staff turnover and hiring problems could negatively impact business operations and future workers’ compensation costs. Eric Nordquist, executive vice president and president, Small Commercial and Business Insurance Business Centers, at Travelers, says small business exposures are changing along with the increased activity in the space. “We’re seeing a steady increase in small business activity as evidenced by strong exposure increases, especially with emerging startups and microbusinesses,” he said.

Small business owners have always been resilient and optimistic, Charles Hamann, deputy president of small commercial at The Hanover, told Insurance Journal. “Small businesses continued to open new operations even in the depths of the pandemic at near historical averages,” Hamann said. In its 2021 New Business Insights report, Intuit predicts 17 million new small businesses will be formed in 2022, a third consecutive record year for entrepreneurship.

Building A Great Place To Work: Intuit India

Sign up to receive updates on our latest products and offerings, as well as our unique insights on thriving amidst change. It is abundant in this newsgroup, and also on the fora on the Intuit site. Bugs never being fixed, even though they have been reported years ago. Features being removed that are used by customers, and those features not being added back in when Intuit is told about them, etc., etc., etc… Work on multiple projects at a time, using strong communication skills to manage time and expectations appropriately.

The global pandemic, economic recession and worldwide supply chain shortages have not hindered the optimism and drive of the U.S. small business sector. In fact, the Great Resignation might lead to a small business revolution. Influenced by the increasingly common side hustle and the rise of services like Uber and Airbnb, Generation Zs are more likely than any other demographic to look beyond the 9- to-5 supplement their income.

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